By JOE KELLY
For this week's news analysis, I will look at an article by Mike Isaac and Kate Conger from the New York Times that summarizes Uber's financial situation before a potential initial public offering.
Isaac and Conger first wrote that Uber's offering could be valued at $100 billion, which is up from its last set value at $76 billion. They also included Uber's revenue in 2018 was $11.3 billion, but Uber ultimately lost $1.8 billion. They compared Uber's offering value to Lyft's, who went public for $24 billion. Isaac and Conger mentioned how Lyft's value dropped below its IPO this month, and that Uber's value may do the same due to concerns about its profitability.
The writers needed to have the ability to analyze business financial reports along with stock market shares. Isaac and Conger then needed to generalize those numbers into a narrative about how well Uber and other companies are doing. Isaac and Conger not only needed skills for analyzing data, but they needed experience with covering the stock market, IPO's, and white-collar businesses.
There was no use of interactive graphics or other tools to engage the reader in Isaac and Conger's article. However, in a related piece that was linked in their article, Stephen Grocer compared Uber and Lyft in four charts that included bookings, revenue, earnings/losses and costs and expenses. Although they weren't interactive, the charts showed the information in a way that was easier to understand.
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