BY JOE KELLY
For this news analysis, the multimedia options between the New York Times and the Wall Street Journal will be compared. They are very similar in their products, but they do differ in one significant way.
The New York Times' options include its print newspaper, website, mobile phone app, and podcast. The Wall Street Journal's options include its print newspaper, website, app, and magazine. Both newspapers also produce their own videos.
Where the Times and Journal differ are the podcast and the magazine.
The New York Times produces a podcast, "The Daily", which summarizes the news briefly each day, the average episode lasting 20 minutes. On the other hand, the Wall Street Journal offers a monthly luxury magazine, "WSJ", to its subscribers. The magazine highlights celebrities, entertainment and fashion.
"The Daily" is a free podcast, and "WSJ" is free to whomever is subscribed to the Journal. The focus of "WSJ" hints at the demographics of the Journal's targeted audience; the Wall Street Journal's target audience seems to be upper middle class to upper class readers. "The Daily" seems to be content that is more accessible to the average person. Maybe the Times' goal is to help keep the average person up to date on current events, even if they're not subscribed to their newspaper.
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